YMYL stands for "Your Money or Your Life." Google uses YMYL to help understand if a web page's main content could impact people's safety, health, or financial well-being.

A backlink is an HTML tag that specifies a hyperlink's anchor text and target.

At its core, EEAT and the Page Quality Rating refer to a website's overall trustworthiness.

EEAT is especially important for Lawyers and YMYL topics. This case study has convinced me that EEAT matters more than backlinks.