Born and raised in Denver, Colorado, I hold an MBA with a concentration in Business Analytics along with multiple certifications across analytics, paid media, and UX.
One quote I come back to often is: “Everyone you will ever meet knows something that you don’t.” I’m a team-oriented marketer who values learning, experimentation, and data. When I don’t know something, I take the initiative to learn it, through courses, research, or deep hands-on problem solving. I’m almost always in the middle of a book.
One of my favorite whitepapers is Google’s “Decoding Decisions: Making Sense of the Messy Middle,” which distills large-scale behavioral research into practical insights for building conversion-focused funnels and user experiences.
I’ve worked across a range of digital marketing roles, each expanding my perspective and skill set. At Research Square, I managed a team and supported multichannel B2B lead generation funnels, including global downloadable content programs and the marketing of an NLP-based SaaS platform to institutions and individual researchers.
At Discount Dumpster, I led a team of remote writers and in-house staff to migrate and redesign a 500+ page website. In under a year, we increased Salesforce lead volume, met Google Mobile UX Lighthouse requirements, and improved conversion rates by an average of 32%, driven by strong collaboration, clear direction, and data-backed prioritization.
At WellBiz Brands, I managed Google and Facebook advertising for 150+ franchise locations, optimizing roughly $700K in annual media spend. We increased lead volume by 44% while maintaining lead quality, supported by transparent Looker Studio reporting for franchisees and stakeholders.
Most recently at Boost Mobile, I worked in a large-scale enterprise environment at the intersection of paid media, analytics, and marketing operations. I supported high-volume, multi-channel campaigns, collaborated closely with media, analytics, and engineering teams, and helped ensure accurate tracking, attribution, and reporting across complex systems. The experience sharpened my ability to operate in fast-moving, high-stakes environments where precision, collaboration, and data integrity matter.
In addition to marketing, I enjoy creating content using Adobe Premiere and Photoshop. My IMDb credits include animation and graphic design work on award-winning documentary films about Nobel Peace Prize winners, experience that continues to inform how I think about storytelling, visuals, and brand assets in digital campaigns.
Outside of work, I spend my time with my family and my twin daughters, who keep me curious, grounded, and constantly learning.
