The results are surprising, Quality Score and Cost Per Click are more clearly correlated when you look at Exact Match keywords.

By restructuring your account and using hyper-targeted ad text, CPA can be reduced.

With slight modifications to Optinmonster's native A/B testing capabilities, it becomes an excellent CRO testing tool.

EEAT is especially important for Lawyers and YMYL topics. This case study has convinced me that EEAT matters more than backlinks.

In this website redesign case study, I'll examine my teams work on a business's website. We'll review the goals, design decisions, and how they impacted the site's conversion rates.

Following a series of Adwords optimizations, we fixed the previous 6 agency's work which allowed the same budget to go 23.9x further.

The Google Quality Score is a vital diagnostic tool in Google Ads. It is based on "historical impressions for exact searches of your keyword." Google's Quality Score ranges on a scale from 1 to 10.

In 2017 alone, this multi-department social media contest received 10,036 new registered users, 30,903 votes, and 94,222 organic page views from April 15 to May 22.