YMYL stands for "Your Money or Your Life." Google uses YMYL to help understand if a web page's main content could impact people's safety, health, or financial well-being.

A backlink is an HTML tag that specifies a hyperlink's anchor text and target.

At its core, EEAT and the Page Quality Rating refer to a website's overall trustworthiness.

Search engines algorithmically weigh variables, such as the presence of words in the title, then produce a score based on those calculations.

Your backlink strategy should focus only on relevant sites. Modern backlinking is no longer about the number of links. It's all about the quality of links.

In this website redesign case study, I'll examine my teams work on a business's website. We'll review the goals, design decisions, and how they impacted the site's conversion rates.

I've managed online marketing campaigns costing upwards of $40,000 a month. THe following are some common ways to optimize your ad spend.