The results are surprising, Quality Score and Cost Per Click are more clearly correlated when you look at Exact Match keywords.

By restructuring your account and using hyper-targeted ad text, CPA can be reduced.

I've managed online marketing campaigns costing upwards of $40,000 a month. THe following are some common ways to optimize your ad spend.

The Google Quality Score is a vital diagnostic tool in Google Ads. It is based on "historical impressions for exact searches of your keyword." Google's Quality Score ranges on a scale from 1 to 10.