Tag: landing page design

April 6, 2026
The 8 Best AI Video Generator Models in 2026: A Hands-On Comparison

If you had told me a couple of years ago that I could type "a cyberpunk hedgehog making a latte" and get a photorealistic 4K video back in seconds, I would have laughed. But here we are in 2026, and AI video generation isn't just a novelty anymore, it's a massive part of my daily workflow.

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February 16, 2026
The Ultimate Guide to Writing a White Paper

This guide leverages my experience to break down how to write, structure, and publish a document that earns trust rather than just demanding attention.

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February 1, 2026
The Core Principles of Design With Examples

Depending on who you ask, there are anywhere from five to twenty "essential" rules out there. But in my experience, there are really only a dozen “laws” of visual design that matter across every medium. Here’s a guide I’ve created with the elements I find to be the most important, no matter your platform.

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December 23, 2023
How does Quality Score relate to CPC across match types and filters?

The results are surprising, Quality Score and Cost Per Click are more clearly correlated when you look at Exact Match keywords.

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January 29, 2023
How To Style The WordPress <>Code Block

I love WordPress for its customizations. Styling code snippets enhances user perceptions. Copy and paste the code below to style your WordPress code blocks.

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January 29, 2023
How to Add A Title Field To User Profiles In WordPress

The code snippet plugin changed my life. I no longer edit the raw PHP files to add simple functions like titles to users' profiles.

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December 24, 2022
Google Ads Case Study: How We Reduced CPA by 59% Using SKAGs

Learn how we reduced Google Ads cost per acquisition by 59% through campaign restructuring, SKAGs, and improved Quality Score, without increasing ad spend.

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December 16, 2022
The Meaning + Examples Of YMYL Pages

YMYL stands for "Your Money or Your Life." Google uses YMYL to help understand if a web page's main content could impact people's safety, health, or financial well-being.

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December 15, 2022
A/B Testing With Optinmonster: Increasing Revenue By 64.89%

With slight modifications to Optinmonster's native A/B testing capabilities, it becomes an excellent CRO testing tool.

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November 26, 2022
What Is A Backlink?

A backlink is an HTML tag that specifies a hyperlink's anchor text and target.

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November 4, 2022
The Page Quality Rating: EEAT and SEO

At its core, EEAT and the Page Quality Rating refer to a website's overall trustworthiness.

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October 24, 2022
EEAT vs Backlinks: Why Expertise Wins in Legal and YMYL SEO

EEAT is especially important for Lawyers and YMYL topics. This case study has convinced me that EEAT matters more than backlinks.

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October 23, 2022
SEO Relevance Scoring 101, How Search Engines Decide What Matters

Search engines algorithmically weigh variables, such as the presence of words in the title, then produce a score based on those calculations.

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September 16, 2022
Google’s Web-Link Distance Model: Why Most Backlinks Pass Zero Value

Your backlink strategy should focus only on relevant sites. Modern backlinking is no longer about the number of links. It's all about the quality of links.

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August 4, 2022
Website Redesign & Conversion Optimization Case Study

In this website redesign case study, I'll examine my teams work on a business's website. We'll review the goals, design decisions, and how they impacted the site's conversion rates.

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July 28, 2022
How to Save Money on Google Ads (10 Proven Strategies)

How can I save money on Google Ads? You save money on Google Ads by focusing on high-intent keywords, using negative keywords aggressively, and avoiding expansion tactics that increase spend without improving lead quality.

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July 10, 2022
How to Measure UX Design ROI

Learn how to measure UX design ROI using a practical framework based on real projects. Translate UX improvements into revenue with defensible metrics.

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July 7, 2022
Google Ads Case Study: Cutting Cost Per Call by 94%

How we cut cost per phone call by 94% using Google Ads restructuring, negative keywords, manual bidding, and conversion-focused landing pages.

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July 7, 2022
Experiment: How To Improve Your Google Ads Quality Score

The Google Quality Score is a vital diagnostic tool in Google Ads. It is based on "historical impressions for exact searches of your keyword." Google's Quality Score ranges on a scale from 1 to 10.

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August 10, 2021
Social Media Case Study: How We Generated 10,036 New Registered Users

This multi-department social media contest received 10,036 new registered users, 30,903 votes, and 94,222 organic page views from April 15 to May 22.

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Lubble Digital Marketing is a boutique, Denver-based paid search agency specializing in SEM and SEO for high-intent, service-driven businesses.
Case Studies