Cedric Chambers, MBA, BFA

The results are surprising, Quality Score and Cost Per Click are more clearly correlated when you look at Exact Match keywords.

I love WordPress for its customizations. Styling code snippets enhances user perceptions. Copy and paste the code below to style your WordPress code blocks.

The code snippet plugin changed my life. I no longer edit the raw PHP files to add simple functions like titles to users' profiles.

By restructuring your account and using hyper-targeted ad text, CPA can be reduced.

YMYL stands for "Your Money or Your Life." Google uses YMYL to help understand if a web page's main content could impact people's safety, health, or financial well-being.

With slight modifications to Optinmonster's native A/B testing capabilities, it becomes an excellent CRO testing tool.

A backlink is an HTML tag that specifies a hyperlink's anchor text and target.

At its core, EEAT and the Page Quality Rating refer to a website's overall trustworthiness.

EEAT is especially important for Lawyers and YMYL topics. This case study has convinced me that EEAT matters more than backlinks.

Search engines algorithmically weigh variables, such as the presence of words in the title, then produce a score based on those calculations.