OUR BLOG

Case Studies

December 23, 2023
How does Quality Score relate to CPC across match types and filters?

The results are surprising, Quality Score and Cost Per Click are more clearly correlated when you look at Exact Match keywords.

Read More
December 24, 2022
Google Ads Case Study: How We Reduced CPA by 59% Using SKAGs

Learn how we reduced Google Ads cost per acquisition by 59% through campaign restructuring, SKAGs, and improved Quality Score, without increasing ad spend.

Read More
December 15, 2022
A/B Testing With Optinmonster: Increasing Revenue By 64.89%

With slight modifications to Optinmonster's native A/B testing capabilities, it becomes an excellent CRO testing tool.

Read More
October 24, 2022
EEAT vs Backlinks: Why Expertise Wins in Legal and YMYL SEO

EEAT is especially important for Lawyers and YMYL topics. This case study has convinced me that EEAT matters more than backlinks.

Read More
August 4, 2022
Website Redesign & Conversion Optimization Case Study

In this website redesign case study, I'll examine my teams work on a business's website. We'll review the goals, design decisions, and how they impacted the site's conversion rates.

Read More
July 7, 2022
Google Ads Case Study: Cutting Cost Per Call by 94%

How we cut cost per phone call by 94% using Google Ads restructuring, negative keywords, manual bidding, and conversion-focused landing pages.

Read More
Lubble Digital Marketing is a boutique, Denver-based paid search agency specializing in SEM and SEO for high-intent, service-driven businesses.